S5-Ep12 | Making change stick, with Jessica Crow

In this episode, Richard Pharro, CEO of APMG International, speaks with Jessica Crow, founder of Apogy, about the keys to making change stick.Too often, organisations invest in change initiatives that fail to take root. Jessica shares her insights on why traditional approaches fall short and what leaders can do to drive real, lasting adoption.Drawing from her extensive experience in change management, Jessica explains the psychology behind resistance, the role of leadership in fostering buy-in, and practical strategies to ensure that new ways of working become the norm. She emphasises the importance of engagement, communication, and aligning change with organisational culture to create meaningful impact.Whether you’re leading a transformation, implementing a new system, or simply looking to influence positive change in your organization, this conversation will give you the tools to turn ideas into sustained action.Listen in to discover how to move beyond implementation and make change that lasts.LINKS: 🔗 Connect with Jessica: linkedin.com/in/jessicacrow 🌐 Find out more about the Change Management Certification: apmg-international.com/product/change-management🌐 Find out more about APMG certifications: apmg-international.com/services/certifications-solutions