S5 Ep4: NYT Bestselling Author Daniel Crosby Talks Behavioral Finance

How can we account for the messiness of human beings when designing fintech apps? New York Times bestselling author and Chief Behavioral Officer to Orion, Daniel Crosby, stops by the studio to chat with Nicole about behavioral finance and the role it plays in fintech.  As a former Ph.D. psychology grad, Daniel’s knowledge of the role that human behavior plays in financial decisions is second to none. He explains how we can use those behavioral decisions to help people spend money in ways that will incite joy instead of judgment and to destigmatize the financial struggles around money that are so commonplace. Plus, can you name the top three worries most Americans have in their daily lives? Hint: they all have to do with money.  Follow Daniel: LinkedIn: https://www.linkedin.com/in/danielcrosby/ Buy Daniel’s Books: The Behavioral InvestorThe Laws of Wealth Follow Nicole:LinkedIn: linkedin.com/in/nicole-casperson-0820a5133/Twitter: https://twitter.com/nicolecasperson And if you love listening to Humans of Fintech, please leave me a 5-star review on Rate My Podcast: https://ratethispodcast.com/humansoffintechThank you so much!You can keep up-to-date with everything Humans of Fintech at https://workweek.com/brand/wtfintech/ And if you’ve enjoyed Humans of Fintech why not try: Chicks of FinTwit, Tech Unlocked, Breaking Banks or Fintech Insider