[S5, Ep44] Scaling a Startup Fast: Lessons from a Female Founder in Health Tech, CEO Aja Beckett

Are you being too hard on yourself? The problem you've been trying to fix might need something other than the discipline.In this episode of Female Founder Unplugged, Lindsay sits down with Aja Beckett — app developer, GLP-1 user, and accidental CEO — who built her app Shotsy from a nights-and-weekends side project into the #1 GLP-1 tracking app in the Health & Fitness category. "Her story is as much about reclaiming her health as it is about building a business from scratch."✨ Episode Highlights💉 How Aja's own weight loss journey became the blueprint for her app, and why lived experience builds better products🧠 Why what looks like a discipline problem is almost always a systems problem (in health and in business)🌍 Leading a fully distributed team from across the world — and why intentional culture isn't optional when you're remote💼 How to choose investors who bring more than money to the tableBecause the practices that got you here won't get you to the next level — and the real scaling challenge is always internal.About Aja Beckett Aja is the founder and CEO of Shotsy, bringing a rare dual perspective as both an iOS engineer and a GLP-1 user. Her tech career spans Apple, CNN, TED, and The New York Times/The Athletic. Find Shotsy on iOS & Android at shotsyapp.comReady to scale without losing yourself in the process? The LPC Accelerator is coaching and mastermind for female founders. It's where scaling meets visionary leadership, empowered people strategy, and a thriving culture. There's a spot for you if you're ready: https://highvoltageleadership.ca/lpc-acceleratorSupport the showThe People Side of Business is the podcast for female founders and business owners who are leading teams and growing businesses.Hosted by Lindsay White, Leadership Coach, Team Leadership Strategist, and Fractional HR Expert, this show delivers practical leadership strategies, real-world people solutions, and honest conversations about the challenges of leading a team.From employee performance issues and difficult conversations to hiring, accountability, workplace culture, and team growth, each episode is designed to help you lead, manage, and scale your team as a founder.If you're ready to become a more confident leader, make better people decisions, and build a stronger, higher-performing team, you're in the right place.Learn more at highvoltageleadership.ca, connect on Instagram @highvoltleadership, or find Lindsay White on LinkedIn.The people side of business isn't separate from growth. The people side of business is the business.