S5 Ep9: How Biscuit Belly Took the Boring Out of Breakfast

How do you elevate breakfast food in a novel way that no other franchise is doing? By taking biscuits to a whole ‘nother level.  Biscuit Belly is a fast-casual franchise taking the boring out of breakfast and making Instagram-worthy foods all across the Southeast.   Owners Chuck Schnatter and Chad Coulter sit down with the Wolf to discuss how they distinguished themselves from franchises like IHOP, Denny’s, and Snooze and what qualities they believe are key to any dining franchise.  Plus, find out how they managed to thrive and survive while opening multiple locations during the pandemic!    0:00 Background  3:22 What Makes a Successful Franchise? 7:15 Why Biscuits? 13:00 Making Food Instagrammable 15:00 Franchising Process 24:32 Takeaways 30:00 Future Plans   Find out more about Biscuit Belly: https://biscuitbellyfranchise.com https://biscuitbelly.com   Follow Chad: LinkedIn: https://www.linkedin.com/in/chad-coulter-4663465b Built by hospitality for hospitality. Empower your employee experience by using Harri to build, manage, engage, and retain your team.   Don’t you think it’s time to utilize a platform designed to elevate your greatest asset— your employees? Visit Harri.com to learn more.   If you’ve enjoyed listening to Franchise Empires, I’d be so grateful if you could drop me a 5-star review on Rate My Podcast.   Thank you so much!   Check out The Wolf’s newsletter and YouTube channel.    Stay up-to-date on all things Franchise Empires by following The Wolf on Twitter: https://twitter.com/franchisewolf