S5E03｜创作者经济为何开始在美受到追捧？ - What's Next｜科技早知道

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内容创作这种古老的行业，还能有创新，并获得资本追捧吗？就在昨天，专门提供 Newsletter 服务的 Substack 拿到了包括 a16z 在内的 6500 万美元投资。这还只是创作者经济兴起的一个案例。实际上，Newsletter 的复苏正是人们对大科技公司的推荐算法作出的回退式反应。为了摆脱平台的「控制」，许多媒体人开始搭建独立的内容平台，通过向用户收费的方式推送内容，而这也被证明是一个可行的创业方式。除此之外，也有投资人开始押注这个赛道，甚至开课助推这波浪潮。本期节目的嘉宾是 Newsletter 的「紫钻氪金玩家」糊糊，我们将从邮件通讯聊起，谈谈创作者经济为何在近两年内火了起来；有哪些值得订阅的 newsletter；被称为创作者经济的先驱提倡者 Li Jin 是何许人也；创作者经济（creator economy）会如何改变内容创作生态，它是昙花一现，还是将成为持续的潮流？欢迎收听。（P.S. 别错过最后的彩蛋哦！）【主播】丁教，声动活泼联合创始人【嘉宾】糊糊，Casticle 主播【主要话题】 [06:36] Newsletter，旧物为何成新潮 [15:49] Li Jin 是谁，1200 美金的创作者经济课程都有啥 [26:45] 内容创作生态或将被改变【相关节目】 #40 被一线硅谷VC追捧，这家公司带来了视频会议新玩法吗 Bonus | 我们消化了大量海外内容，再来解读 Gamestop 事件【延伸阅读】 What is the “Creator Economy”? Substack：一个在线平台，提供发布、支付、分析和设计基础架构以支持订阅 Newsletter。 Substack 融资新闻：Substack is raising $65 million amid newsletter boom Newsletter：一种「一对多」的邮件通讯模式，用户提交邮箱地址进行订阅后，机构或个人就能向这些订阅用户发送内容。糊糊提及的 Newsletter：The Browser Newsletter 、Avoid Boring People、The Listener The Everything Bundle 离开 Substack，创建独立平台 Every Li Jin：Atelier Ventures 创始人，twitter@lijin。曾供职于 Andreessen Horowitz，投资过 Merit、Run the World 等公司。Atelier Ventures 投资的公司包括 luma、icebeaker、Stir、dumpling 等。 Li Jin 的文章：The Passion Economy and the Future of Work Li Jin 的创造者经济课程：Building for the Creator Economy Hey：Basecamp 推出的电子邮件服务。 Cameo：成立于2017年，是一个用户付费给名人录制个性化视频的平台。帮助创作者盈利或创作的平台：Buy Me a Coffee、Patreon、SubscribeStar、Descript Naomi 'SexyCyborg' Wu 的视频：They defunded me on Patreon, now they want SubscribeStar 创作者经济的各种垂类平台： Image source: substack.com 【后期】 Luke 【监制】 Amanda 【音乐】 Birthday Card-Stefan Belrose All Parts Equal-Gavin Luke 【关于我们】网站：shengfm.cn 社交媒体：声动活泼邮件：[email protected] 国内打赏支持：https://www.shengfm.cn/donation 国外打赏支持：http://www.shengfm.cn/donationSpecial Guest: 糊糊.

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This episode is 33 minutes long.

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This episode was published on March 31, 2021.

What is this episode about?

内容创作这种古老的行业，还能有创新，并获得资本追捧吗？就在昨天，专门提供 Newsletter 服务的 Substack 拿到了包括 a16z 在内的 6500 万美元投资。这还只是创作者经济兴起的一个案例。实际上，Newsletter...

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