S5E04 - The Marketing Playbook for Dealership Success

John Fitzpatrick, President & CEO of Force Marketing, joins the podcast to share insights on marketing trends in 2026, the future of AI and technology, customer engagement opportunities and strategies for dealership growth.Episode Breakdown 00:00 - Meet John Fitzpatrick! 01:58 - Trends in Dealership Marketing and Customer Engagement02:28 - The “4A” Strategy (Audience, Attention, Automation, Attribution)04:54 - The Importance of Consistent Messaging and Response Time 08:52 - AI in Dealerships: Progress Over Perfection12:15 - Treating Marketing Expenses Like Investments 14:51 - Marketing Opportunities in Fixed Ops and Service Retention 18:25 - “Bet It or Forget It” Segment18:54 - AI Chat & Automation Replacing BDC Roles19:40 - What is a Dealership’s Most Valuable Asset?20:15 - Local Brand Awareness vs. Vehicle Inventory22:12 - The Power of TikTokFor more information about our guest, visit their ⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠. Liked this episode? Find our full episode library ⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠.