S5E06 - 2026 Automotive Market Outlook: Affordability and Demand episode artwork

EPISODE · Mar 20, 2026 · 14 MIN

S5E06 - 2026 Automotive Market Outlook: Affordability and Demand

from The Walk Around · host JMA Group

Tyson Jominy, SVP OEM Solutions at JD Power, discusses affordability pressures, interest rates, lease returns, and why stable demand and mid-cycle conditions will shape dealer planning for the 2026 auto market.Episode Breakdown 00:00 - Meet Tyson Jominy from J.D. Power01:05 - Affordability and the role of monthly payment03:29 - What longer loan terms mean for dealers04:36 - Limited used supply and strong trade-in values05:38 - Service lanes as a used inventory opportunity06:49 - Does the 2026 demand outlook remain optimistic? 08:47 - SAAR forecast and vehicle price expectations10:40 - Interest rate outlook and OEM-supported financing11:46 - Leasing as an affordability strategy for dealers12:33 - Fixed ops profitability and warranty impactFor more information about our guest, visit their ⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠. Liked this episode? Find our full episode library ⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠.

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S5E06 - 2026 Automotive Market Outlook: Affordability and Demand

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