S5E12: Optimizing Throughput: Matthew DuPlessie, Founder & CEO of Level99 & 5 Wits

Imagine American Ninja Warrior meets Mario Party mini-games, all set in an epic art-filled space... and you’ll have some idea of what Level99 is like. In Season 5, episode 12, we chat with Matthew DuPlessie, founder of 5 Wits, the original immersive gaming experience, and Level99, a new type of open world gaming concept. 5 Wits pre-dates escape rooms, with the first location opening in 2004. It included immersive sets and a high-tech, high-throughput model, filled with puzzles, adventure and storyline. Level99 opened more recently in 2021, designed to solve some of the throughput issues Matt found with 5 Wits. Matt shares a lot of business advice for escape room owners, including considerations for increasing throughput and creating models with low recurring costs. He also talks with us about how he developed the original concept for 5 Wits, and shares some exclusive behind-the-scenes looks at some of the special effects for 5 Wits games. As a mechanical engineer and businessman who loved theme parks, Matt wanted to create the feel of a theme park encapsulated into a retail storefront. That’s how 5 Wits was born. Matt is passionate about pushing the frontiers of immersive gaming while balancing the reality of throughput models and the economics of running a successful business. He has created some really innovative gaming concepts, and we loved picking his brain in this conversation.   Show Notes & Timestamps Episode Sponsors Thank you to our sponsors:  Morty Morty is a free app for discovering, planning, tracking, and reviewing your escape rooms and other immersive social outings. Special Badge for REPOD listeners: You can learn more at MortyApp.com/REPOD to sign up and get a special badge for our listeners (works for existing users also). Resova Resova is your all-inclusive software for bookings, made specifically for escape rooms, offering robust booking management, waiver management, integrated point of sales systems, and follow-up emails. Resova is the ultimate online reservation software designed to elevate the guest experience, increase game master efficiencies, drive sales, and improve operations. Special Offer for REPOD Listeners: Sign up with our link at Get.resova.com/rea and receive up to $100 with a Google Ads gift card. Reality Escape Convention - RECON Escape room conventions should be as fun, collaborative, and immersive as the games we celebrate. RECON is our very own escape room and immersive gaming convention. Whether you’re an owner, creator, player, or you’re escape room curious, you are invited learn, connect, and play with our wonderful community. RECON Remote 23 will take place August 19 – 20, 2023, online. RECON 24 will be in person. Get your RECON 23 ticket at now. Music Credits  Our music was created by Ryan Elder. Production Credits REPOD is produced by Lisa Spira and edited by Steve Ewing of Stand Inside Media.