S5E13 | Producers Aren't Losing Clients to Price...They're Losing Them to Specialists feat. Joshua Verch

Most mid-market construction companies are outgrowing their brokers without even realizing it.In this episode of Getting Past the Premium, Elliot Bassett sits down with Joshua Verch, Senior Advisor at The Baldwin Group, to unpack what really happens when companies scale past $10M, $25M, or $50M—and producers are still treating them like they’re a small business.Joshua brings a sharp and refreshing perspective from inside the trenches of construction risk management, where service gaps, outdated brokers, and foggy renewal processes are killing profitability.If you’re a producer, agency owner, or executive dealing with risk in the construction space…This conversation is a wake-up call.You’ll learn:✅ Why most insurance strategies don’t evolve as businesses grow✅ The hidden risks of staying loyal to the wrong broker✅ How to structure better submissions and win underwriting support✅ Why consultative producers are taking market share✅ What it takes to be seen as an advisor—not a quote machineWhether you’re trying to win BORs or protect your largest accounts, this episode delivers a masterclass in authority-based selling and next-level advisory.👉 Connect and follow us:Elliot Bassett, President & Partner at Ellerbrock-Norris | Co-Founder of LAUNCH | Host of Getting Past the Premium PodcastLinkedIn:  https://www.linkedin.com/in/elliot-bassett-aip-cpcu-84499515/Website:  https://getlaunch.io/👉 Connect with our guest:Joshua Verch, Senior Advisor at The Baldwin GroupLinkedIn:  https://www.linkedin.com/in/joshuaverch/ Website:  http://www.baldwin.com/_____________________🎙️ Sponsored by LAUNCHThis episode is powered by LAUNCH — the only risk platform that helps producers sell advice, not just insurance.With LAUNCH, you map real business risks in minutes, prove your value before quoting, and win the account by thinking like a CFO.Stop selling price.  Start selling insight.👉 Visit https://getlaunch.io/ and get past the premium._____________________This episode is sponsored by LAUNCH.In the world of insurance, independent agencies fight to survive. Brokers are forced to compete by blocking markets and bid for the lowest price. Worse yet, the industry is fragmented.Agencies find it difficult to collaborate across division on the same client. Millions of dollars in potential revenue are left on the table. And agency owners lie awake at night wondering how to scale.THAT’S WHERE LAUNCH COMES IN.Access the full-revenue potential in your existing book of business. See opportunities other agencies can’t. Offer more value. Gain a competitive advantage in a commoditized market.Visit https://getlaunch.io/ to learn more.