S5E18 - Vivek Nanda - Attention, Affinity, and Action

Vivek Nanda Chief Growth Officer at SwiftShift joins us and drops some amazing wisdom around sales, marketing, and building an audience that converts to customers. Highlights include his vision that sales and marketing are twin siblings in B2B, working closely together. And how he has grown his newsletter to be much more than just a newsletter including demand creation, audience building, and the new "Attention, Affinity, Action" framework.