S5E21 - Persuasive Perks: The World of Loyalty Programs

This time, we explore the world of loyalty programs. In this day and age, marketers do everything possible to encourage loyal customers, and loyalty programs are one of the most effective ways to retain them. We’ll go back in time to see how the first loyalty programs started, and we’ll analyze the marketing strategies behind today’s programs to see how they really work. Loyalty cards may give shoppers points, miles and merchandise, but what they give marketers is fascinating.We know you want to listen to all the ads in this show. On the off-chance you don’t, subscribe ad-free here. Hosted on Acast. See acast.com/privacy for more information.