S5E29 - Katie Chatterton - What is sales enablement in 2024?

Enablement is not a babysitting role. If you can't do the function, you gotta pay for the function to be done right and its all the things that don't show up in KPIs. Katie Chatterton joins us on the Surf and Sales podcast to discuss the true value of sales enablement and how they make things better for everyone, not simply the sales organization.    I've been breaking rules consciously since I was 4 years old.  What are you waiting for?  Time to reserve your spot at www.surfandsales.com