EPISODE · Apr 29, 2025 · 6 MIN
S6#62 🇺🇸🇬🇧 Itv, "The magic of Amouage stores by Héroïne" with Rémi Le Druillenec
from Com d'Archi
The Héroïne agency is young, created in the midst of the Covid pandemic, when everyone was predicting the death of physical stores in favor of digital. The founders of Héroïne are convinced that the opposite is true. However, brands must evolve and no longer focus solely on transactions, but on people and their emotions. They have therefore built their agency around a cornerstone: the R.O.X.TM method, which stands for “Return on eXperience.” They work with clients ranging from DNVBs (Digital Vertical Brands) such as Horace to luxury houses such as Cartier, CHANEL, Hermès, and Amouage, for whom they design stores around the world. Discover the Amouage collection, which combines architecture and storytelling, in this podcast.Image teaser © Amouage, Flagship Amouage Mascate Sound engineering : Bastien Michel___If you like the podcast do not hesitate:. to subscribe so you don't miss the next episodes,. to leave us stars and a comment :-),. to follow us on Instagram @comdarchipodcast to find beautiful images, always chosen with care, so as to enrich your view on the subject.Nice week to all of you ! Hébergé par Acast. Visitez acast.com/privacy pour plus d'informations.
What this episode covers
The Héroïne agency is young, created in the midst of the Covid pandemic, when everyone was predicting the death of physical stores in favor of digital. The founders of Héroïne are convinced that the opposite is true. However, brands must evolve and no longer focus solely on transactions, but on people and their emotions. They have therefore built their agency around a cornerstone: the R.O.X.TM method, which stands for “Return on eXperience.” They work with clients ranging from DNVBs (Digital Vertical Brands) such as Horace to luxury houses such as Cartier, CHANEL, Hermès, and Amouage, for whom they design stores around the world. Discover the Amouage collection, which combines architecture and storytelling, in this podcast.Image teaser © Amouage, Flagship Amouage Mascate Sound engineering : Bastien Michel___If you like the podcast do not hesitate:. to subscribe so you don't miss the next episodes,. to leave us stars and a comment :-),. to follow us on Instagram @comdarchipodcast to find beautiful images, always chosen with care, so as to enrich your view on the subject.Nice week to all of you ! Hébergé par Acast. Visitez acast.com/privacy pour plus d'informations.
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S6#62 🇺🇸🇬🇧 Itv, "The magic of Amouage stores by Héroïne" with Rémi Le Druillenec
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