S6 E4 Why Investors Reject Your Start-Up with Euan Lockwood

A great product isn't always enough to secure funding. In this episode, Euan (of Kerf) and I explore why investors reject start-ups and how branding shapes their decisions more than most founders realise. We also discuss how perception, positioning, and brand identity influence funding outcomes.You'll discover:Why branding goes beyond logos and visualsHow investors assess trust and credibility quicklyHow weak branding can undermine strong ideasThe common branding mistakes that can cost start-ups fundingHow clarity, trust, and positioning influence whether a start-up gets funded What do you think matters more to investors: the strength of the idea or the strength of the brand? Do you think a strong brand can outweigh a strong product in early-stage funding? Share in the comments, we would love to hear from you.Also, please do not forget to like, follow the podcast and share with someone who needs this message!If you enjoyed this episode, you can support the podcast in 1 or 2 ways:One-time support: https://buymeacoffee.com/laidbackazMonthly support for bonus content & perks: https://www.patreon.com/c/LaidbackTheArturoZingaPodcast-------------------------------------------------------------------If you're struggling, consider therapy with our paid partner. Visit https://betterhelp.com/laidback for a discount on your first month of therapy.-------------------------------------------------------------------CONNECT WITH USWe are building a strong community to help you with business/career/health advice so if this piques your interest, join the mailing list and get more information about our subscription🌍Website: https://www.arturozinga.com/ to join the mailing list📸Instagram: https://www.instagram.com/laidbackazpod/📱TikTok: https://tiktok.com/@laidbackazpodX: https://x.com/laidbackazpod