S6: Emma Bridgewater shares the highs and lows of building a timeless brand from scratch

Emma Bridgewater is known best for her iconic style, mixing Britishness & wittiness with beautiful homeware and china.  In this episode Holly hears from Emma about how she built her iconic brand over the last 35 years, creating lasting designs, and reviving an industry in Stoke. With a turn over of over £20 million a year, Holly and Emma explore life as a female entrepreneur in a male dominated industry, discuss their approach to 'mother's guilt' and the strong role family plays within business. From sharing thoughts on the life span of a product, to discussing the impact her own beloved mother had on her career, this episode is a rare glimpse into Emma Bridgewater and her iconic brand.  Enjoying listening to these unfiltered chats? It's worth following Holly Tucker MBE and Holly & Co on Instagram, and subscribing to our weekly newsletter on our website, where Holly downloads her thoughts, and exclusively shares small business finds and topical, 'ungoogleable' business advice.