S6 Ep. 124 TRAPEZE MEDIA AND SILICON BRIGHTON PANEL TECH X HOSPITALITY

This episode is a recording of the Silicone Brighton Panel hosted by Trapeze Media at Yolk House, Brighton. Host Mark McC was part of the panel. The panel discusses the challenges and impact of technology in the hospitality industry. The panel includes Kitty Newman, Director and Founder of Trapeze Media Joe Lynch, Account Director at Cam Research and Insights, Jordan Moore, founder of Unbarred Brewery, and Olivia Reid, F&B Director at Sessions and Shelter Hall. They discuss the disconnect between efficiency and growth, frustrations with current tech systems, and the need for data-driven decision-making. The panel emphasises the importance of understanding customer needs and integrating tech solutions that enhance the customer experience. They also discuss the potential of loyalty programs and the need for tech companies to listen to operators and consumers to develop effective solutions.The panel acknowledges the challenges faced by operators in adopting and utilising technology in the hospitality industry. They emphasise the need for tech companies to listen to operators and understand their specific needs, rather than developing out-of-the-box solutions. The discussion also touches on the importance of data-driven decision-making and the potential for loyalty programs to enhance customer engagement. The panellists share their experiences and insights, highlighting the importance of integrating tech solutions that improve efficiency, enhance the customer experience, and drive growth in the industry.About the speakers Award-winning digital and social media marketing expert Kitty Newman works with some of the UK’s largest hospitality and hotel brands, assembling teams and managing campaigns which drive sales and build communities. With a background in performance marketing she has built a team focused on results. Case studies with details on how she and her team have generated ROI and results for some of the most challenging sectors like care homes and hospitality.Jo Lynch has 18 years experience working across all sides of hospitality; operator, supplier, agency and now she’s with KAM Insights reporting current trends and consumer behaviours. Jo will be bringing the facts alongside a few jokes for good measure to make sure we’re all ground in some sort of reality when we go chasing down these technological unicorns.Jordan Mower is the Founder, Head Brewer and Managing Director of UnBarred Brewery Brighton. His experience started as one of passion and registered Hove’s first Nano Brewery. He has been a Head brewer for several breweries winning awards along the way. When he was a contract brewer he helped develop many non commercial brands bringing them to the commercial market along with some International brands. He’s covered every aspect of the industry from Marketing, Sales and Logistics. From the conception of product to taking it to the market, his passion comes alive with creativity.And Olivia Reid, F&B Director at Sessions who run Shelter Hall and is a pioneer for utilising technology within her businesses. Olivia will be telling us all about their latest POS acquisition which is resulting in operational growth and scale.This podcast is sponsored by Vita Mojo.About Vita Mojo:The future of your restaurant, built together.Vita Mojo’s all-in-one platform helps restaurants increase ATV, run more efficiently and deliver an exceptional, fully-branded guest experience. Our restaurant management platform transforms your online and off-premise order sources - including delivery networks -  in one fast, reliable and easy-to-use system.Vita Mojo is trusted by leading hospitality operators such as LEON, YO! And GAIL’s, as well as midsize and large restaurants across the UK and Europe to continuously innovate - beyond their menu. To find out more visit vitamojo.com/supersonicOur SIlver Sponsors are:GRTFL - The modern hospitality tipping platformGRTFL.com&RMI - The Restaurant Marketing and Innovator's Awards + Summithttps://www.restaurantinnovator.com/&Saved by Robots:Saved by Robots are passionate about creating compelling brands and memorable experiences through great design, engaging storytelling and genuine authenticity.Visit Savedbyrobots.com to get in touchAbout Mark Mcc:Mark McCulloch is one of the leading food, drink and hospitality brand and marketing minds in the world. Mark has over twenty years brand, marketing, digital and social media experience holding senior and board-level positions at lastminute.com, Barclaycard, YO! Sushi and Pret A Manger. Mark co-founded multi-award-winning brand and marketing agency WE ARE Spectacular in 2012 which is still going strong today. Mark is now fulfilling his lifelong ambition to live and work by the sea in Brighton where he is a Virtual Chief Marketing Officer and Brand Strategist for the best hospitality, tech and B2B brands in the UK and beyond. Mark is also a popular thought leader, speaker and broadcaster, the highlight of which being in 2018 when Mark began podcasting and his Mark McC Supersonic Food Marketing podcast hosting guests including the greatest digital mind in the world Gary Vaynerchuk plus music legends Fatboy Slim and Alan McGee (the man who discovered rock band Oasis). Mark’s podcast has been downloaded hundreds of thousands of times and has reached the top 10 in the UK iTunes business charts and is a regular Top 100 podcast in multiple countries around the world helping educate, entertain and inspire both the marketing and business community. Mark is also the Campaign Director for Hospitality Rising which is an 'Be The Best' army style campaign for hospitality to help solve the hospitality recruitment crisis forever.For Brand & Marketing Strategy & Consulting, Non Exec Director, Speaking, Hosting and Podcast queries contact:[email protected] This podcast is sponsored by NFS Hospitality.About NFS Hospitality:With over 20 years of experience solving problems for restaurateurs, NFS Hospitality truly understands your challenges as a hospitality operator.Whether you’re looking for top-notch POS & CRM systems, effective loyalty programs, the tools to execute powerful marketing campaigns, or a reliable Point of Sale system, NFS Hospitality has you covered with an end-to-end technology solution.At NFS, we know every hospitality business is unique, and that’s why we’ve walked in your shoes time and again to deliver effortless, tailored technology solutions designed for your specific needs.Our world-class technology puts the user at the heart of every transaction, ensuring a seamless and efficient experience for you, your teams, and your guests.Leading hospitality operators like BrewDog, Gaucho, and Archie’s trust NFS to provide the technology that makes their operations run smoothly across all verticals. NFS knows what it takes to help both your team and your guests have a world-class experience with our solutions.And with 24/7 support from actual humans, you can always rely on NFS day or night.Visit http://nfs-hospitality.com/supersonic to speak to the experts at NFS today. You can also download insights and guides on how to leverage technology to grow your business. Our Silver Sponsors are:Airship and Toggle:Airship is a data-driven CRM for the hospitality industry. Restaurants, bars, hotels, and pubs can use Airship to email marketing and create personal relationships with their customers.Check out https://airship.co.uk/ for more information. Saved by Robots:Saved by Robots are passionate about creating compelling brands and memorable experiences through great design, engaging storytelling and genuine authenticity.Visit Savedbyrobots.com to get in touchAbout Mark Mcc:Mark McCulloch is one of the leading food, drink and hospitality brand and marketing minds in the world. Mark has over twenty years brand, marketing, digital and social media experience holding senior and board-level positions at lastminute.com, Barclaycard, YO! Sushi and Pret A Manger. Mark co-founded multi-award-winning brand and marketing agency WE ARE Spectacular in 2012 which is still going strong today. Mark is now fulfilling his lifelong ambition to live and work by the sea in Brighton where he is a Virtual Chief Marketing Officer and Brand Strategist for the best hospitality, tech and B2B brands in the UK and beyond. Mark is also a popular thought leader, speaker and broadcaster, the highlight of which being in 2018 when Mark began podcasting and his Mark McC Supersonic Food Marketing podcast hosting guests including the greatest digital mind in the world Gary Vaynerchuk plus music legends Fatboy Slim and Alan McGee (the man who discovered rock band Oasis). Mark’s podcast has been downloaded hundreds of thousands of times and has reached the top 10 in the UK iTunes business charts and is a regular Top 100 podcast in multiple countries around the world helping educate, entertain and inspire both the marketing and business community. Mark is also the Campaign Director for Hospitality Rising which is an 'Be The Best' army style campaign for hospitality to help solve the hospitality recruitment crisis forever.For Brand & Marketing Strategy & Consulting, Non Exec Director, Speaking, Hosting and Podcast queries contact:[email protected]