S6 Ep18: Sarah’s First Focus Groups

from The Focus Group Podcast · host The Bulwark

Sarah started doing focus groups in 2018 and 2019 hoping to save the Republican Party from Trump—by finding a primary challenger who wouldn’t embarrass themselves. Instead, she discovered voters who were fine with Trump, and she picked up a years-long addiction that turned into this show. We listen to audio from Sarah’s earliest focus groups with reluctant Ohio Trump voters, and not-so-reluctant New Hampshire Trump voters. Then, Sarah and producer Conor Kilgore take some listener questions and look ahead to 2026 races.Get free shipping and 365 day returns with Quince at https://Quince.com/THEFOCUSGROUP.

What this episode covers

Sarah started doing focus groups in 2018 and 2019 hoping to save the Republican Party from Trump. Instead, she discovered voters who were fine with Trump, and she picked up a years-long addiction that turned into this show.

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S6 Ep18: Sarah’s First Focus Groups

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This episode is 44 minutes long.

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This episode was published on January 3, 2026.

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