S6 Ep5: Sweetgreen - From A College Project to Billion Dollar IPO

Salad shouldn’t scale.  So how did Sweetgreen defy those odds, creating a health food franchise fixated on quality, sustainability, and healthy eating?  Now, with nearly 1,000 locations across the US, Sweetgreen co-founder and CEO Jonathan Neman is finally divulging his franchise playbook to the Wolf. Tune in to hear why Sweetgreen grew to the success it did and how Jonathan utilized technology, scrappy fundraising tactics, and festival marketing to scale a small, DC-based health food restaurant into a franchise that sacrificed none of its quality along the way as it grew into multi-million dollar chain.    0:00 Intro/Background 3:42 Multi-Unit Growth Path 9:00 The Sweet Life Festival 18:50 Expansion and Franchising 28:11 Fundraising 32:51 The Infinite Kitchen 39:20 Building In-House Software   Check Out Sweet Green:  https://www.sweetgreen.com   Follow Jonathan: Twitter: https://www.twitter.com/jonnynemo   Are you a future franchise entrepreneur? Find all of the tools you need to launch, operate, and expand your franchise empire with the platform created by The Wolf himself, Krokit.com.   And if you’ve enjoyed listening to Franchise Empires, I’d be so grateful if you could drop me a 5-star review on Rate My Podcast.    Thank you so much!   Check out The Wolf’s newsletter and YouTube channel.   Stay up-to-date on all things Franchise Empires by following The Wolf on Twitter: https://twitter.com/franchisewolf   Buzz Franchise Brands is a multi-brand franchising company currently operating four service brands: Pool Scouts pool cleaning franchise, Home Clean Heroes residential cleaning franchise, British Swim School swim instruction franchise, and Grand Illuminations outdoor lighting franchise.    Our mission is to enable people to realize their dreams; we encourage you to learn more about us and our brands at BuzzFranchiseBrands.com.