S6 Ep8: The rise of Smart tags as a valuable herd management tool, with Ceres' Greg Campbell

EPISODE · Mar 27, 2026 · 29 MIN

S6 Ep8: The rise of Smart tags as a valuable herd management tool, with Ceres' Greg Campbell

from The Weekly Grill · host Beef Central

The recent Northern Beef Research Update Conference in Brisbane was peppered with references to the use of smart tags in various R&D applications, combining geo-location with algorithms used to measure animal behaviour. US animal scientist Professor Derek Bailey first started using primitive forms of geo-location tags as far back as 1998, but the technology has come a long ways since.   This week podcast host Kerry Lonergan and Beef Central’s Jon Condon sit down with Ceres Tags’ Greg Campbell, who also spoke during the NBRUC conference, and producer Jearn Liebenberg to discuss the advances in the technology and how it’s being applied in the industry. The episode covers the benefits of satellite-connected smart tag tech — including geolocation, behaviour and reproductive algorithms, and tag durability – plus practical on-farm advantages like theft prevention, quicker mustering and improved breeding decisions… and more.   The Weekly Grill is brought to listeners by: Rhinogard and Bovi-Shield MH-One – the One Shot, One Spray, One Time BRD Vaccines by Zoetis. Ceres Tags Gen 6    

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S6 Ep8: The rise of Smart tags as a valuable herd management tool, with Ceres' Greg Campbell

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