S6 Episode 7 - Remedy Your Marketing, One Case Study At A Time with Sue Rizzello

Sue Rizzello is the founder of UK agency Remedy Marketing, which celebrates its 20th anniversary this year. Remedy helps technology and services organizations market through the power of proof, first by using customer voices through case studies, and second by turning their experience, insights and opinions into thought leadership. Sue believes these two things can differentiate a business more powerfully than anything else. Her 35-year career spans global PR agencies, corporate marketing roles and the launch of major technology brands and initiatives including Bluetooth and the DVD, before creating the kind of agency she always wished she could find client-side: one that genuinely helps rather than adds burden, and that can think for itself. Raised by artist parents, she brings a questioning mindset and creative streak to her work as well as being a prolific writer and wordsmith. She spent time out in the art world, running her late father’s sculpture studio to ensure his final works were completed, curating silver and gold exhibitions in London’s famous Cork Street, and curating a major retrospective at the Mall Galleries in the Royal Mall. Today she is a jewelry designer and budding silversmith in her ‘spare’ time. Sue is an advocate for women not just as entrepreneurs but in relation to their health. A late stage ovarian cancer survivor, she is also a vocal campaigner and media spokesperson on ovarian cancer, often seen in Parliamentary cross-party action groups asking awkward questions of policymakers. Connect with Sue