S6E03: Samir Jain from Orange Group on Going Beyond the Institutional Playbook: IR in the Age of Bitcoin, Retail, and AI

The rules of investor engagement are being rewritten — and the IROs who see it coming are the ones getting ahead. In this episode of Winning IR, Mark Fasken speaks with Samir Jain, a seasoned IR advisor with two decades of experience as a buy-side investor and IRO, about what it takes to communicate a compelling story when your company operates at the frontier of emerging technology. Drawing on his work with companies in the Bitcoin, crypto, and AI infrastructure space, Samir shares how IR professionals can bridge the gap between traditional finance and novel asset classes, engage the growing influence of retail investors, and future-proof their careers in the face of rapid technological change. Listen to the full episode to learn more about: How to build credibility with institutional investors around emerging and misunderstood asset classes Why retail investors are the tip of the spear — and what every IRO needs to learn from the crypto playbook How to engage retail communities on Reddit, X, and beyond in a meaningful and compliant way What AI will replace in IR — and what it absolutely will not Why the IROs who thrive will be the ones who expand their remit, own proprietary information, and position themselves as peer advisors — not proxies Winning IR is brought to you by Irwin. For more winning ideas, subscribe to Winning IR wherever you get your podcasts.For more information, visit getirwin.com/winning-ir