S6E04: Sarah Willett from CCEP on Building a Credible Investment Story with the World's Most Recognizable Brand

Having the world's most famous brand behind you is a head start. Not a strategy. In this episode of Winning IR, Mark Fasken speaks with Sarah Willett, Head of IR and Corporate Strategy at Coca-Cola Europacific Partners, about what it takes to build a rigorous, credible investment case when your company spans 31 markets, 90 factories, and one of the most iconic consumer brands on the planet. Sarah shares how deep business immersion — from factory floors to supermarket shelves — has shaped her IR approach, earned her a seat at the strategy table, and made her team one of the most sought-after in the market.Listen to the full episode to learn more about:How to build one consistent investor narrative across multiple geographies and investor audiencesWhy business immersion is the foundation of IRO credibilityHow to tell a growth story within a stable, well-understood consumer businessWhat the IR-plus-strategy model looks like in practice — and how to earn itHow CCEP is approaching AI adoption and productivity inside the IR functionWinning IR is brought to you by Irwin. For more winning ideas, subscribe to Winning IR wherever you get your podcasts.For more information, visit getirwin.com/winning-ir