S6E14 - Selling The Dream: Real Estate Advertising

This week, we look at the fine art of selling the dream. The world of Real Estate Marketing has its own rules, its own techniques and its own unique breed of salespeople. We'll tell the story of how the word "Realtor" was reluctantly blessed by Merriam-Webster, why so many real estate agents use photos of themselves as a marketing tactic and what happens when the real estate business tries enticing buyers using...humour.It's a form of marketing that touches all of us and it usually involves the biggest purchase of our lives.We know you want to listen to all the ads in this show. On the off-chance you don’t, subscribe ad-free here. Hosted on Acast. See acast.com/privacy for more information.