S6E20 - Chris Cicconi - Freelance Hustle: Navigating all the Ups and Downs

Chris Cicconi joins the Surf and Sales Podcast to discuss what it was like to officially cut the W2 cord and go out on his own. Topics include... Importance of focusing on revenue-generating activities vs. getting bogged down in branding/marketing tasks when starting a consulting business Strategies for building a sustainable client base through networking, partnerships, and leveraging your personal brand Challenges of scaling a consulting business too quickly and the risks of over-hiring/overhead Benefits of maintaining multiple income streams and not being overly reliant on a single client or project Differences in approaches between "jumping in" full-time vs. building a consulting business gradually alongside a day job