📙 S7:14 - The Four Roses Story: The Rocky Rise of a Brand (1895-1943)

When it comes to the stories of whiskey brands, the tale is often told of passionate distillers, willing markets, and a quick and easy rise built off of a quality product and reputation. But foundation stories are rarely that simple. In the case of Four Roses, an American brand with some mythic qualities, a deeper investigation shows a brand that wasn't entirely embraced by the family that originated it. At times it was the odd man out. But eventually it became one of the most popular whiskies in America. Join me as we travel through the years after the founders passed, to see how the next generation handled the family's legacy. Along the way, we'll hear of struggles with overproduction, a fist thrown when the company's integrity was challenged, the creative ways the brand survived Prohibition, and the company executive that may have set the table for the way whiskey was made for the next 80 years. Enjoy this second episode in a series of three on the history of Four Roses.