S7: E3. Creating an irresistible employer brand to attract top talent ft. Graham Quinn (Flexa / Quinn & Co.)

Filling a role is about more than just sending a job ad out into the world. How do you attract the best people to apply? And once you have them, how do you keep them? This is where your employer brand can play a big part. Graham Quinn is a specialist in crafting irresistible employer brands and employee experiences. He has conducted employer brand audits, built communications strategies for entire culture and values refreshes, and has created engaging marketing to attract underrepresented groups in tech and improve diversity. He is also now a partner with Flexa, the company working to help people find truly flexible workplaces, where he contributes to thought leadership and works with Flexa-listed companies to improve their employer brand and attract top talent. During this series, we’ll be discussing the art of building strong, high-performing teams to give your startup the best foundation possible. I’ll be speaking to industry experts about inclusion, employer branding and establishing culture, plus I’ll be hearing both the VC and founder viewpoints and experiences when it comes to finding and supporting the best talent. So, whether you’re a founder starting to scaling your team, a hiring manager looking for top talent, or simply curious about how diverse teams are tackling the planet’s most pressing challenges, this series is for you.Open Org1:54 - Basics of employer brand and what it means4:56 - Is it ever too early to start thinking about employer brand?8:43 - Where do you see companies get things wrong, and how can people starting from scratch avoid the pitfall of internal experience not matching up to the front the company presents externally?11:58 - For smaller organisations does it make sense to bring someone in to achieve an unbiased view of your culture and brand?17:08 - Thinking about who you’re not for, is as important as knowing who you are for when it comes to employer brand and attracting talent.21:17 - How do you specify your culture and who would be a good fit for your team but also be inclusive and encourage diversity?23:28 - How can choice of language convey employer brand and culture? Is swearing okay?28:23 - What are some easy wins in employer brand that early-stage startup founders can act on to get started?32:00 - Where do personal brand and employer brand meet?38:58 - Do reviews on sites like Glassdoor really make a difference?46:15 - Should you ask about company culture in a 1:1?48:24 - As a company grows, who should own employer brand and how often should it be revisited?50:56 - Should this be continuously looked at as part of C-suite or broad meetings?53:06 - What one thing should early-stage founders do to get started with this? Hosted on Acast. See acast.com/privacy for more information.