S7 E4: Building in a Crisis: Launching a Zero-Access Data Observability Engine with Yuliia Tkachova, Co-Founder & CEO of Masthead Data

Yuliia Tkachova grew up in the Ukraine, but lives in Canada now. She has a family with 2 kids, and a masters in statistics. And, she acknowledges that the war with Russia has been difficult to deal with, thinking of her friends and family back home. On the lighter side, she notes that she loves Depeche Mode and Red Hot Chili Peppers, whom she has seen many times in concert. She recalls the 2010 concert in Kyiv with Depeche Mode was a moment that she cherishes.As a data product manager, Yuliia was called out, even during the early days of her job, that her customers were going to churn - due to some erroneous data downstream. After fixing this problem, she saw the landscape of data quality issues that were likely to occur with her customers, and wanted to do something about it.This is the creation story of Masthead Data.SponsorsAirbyteDopplerHost.ioIPInfomablLinksWebsite: https://mastheadata.com/LinkedIn: https://www.linkedin.com/in/yuliia-tkachova/Our Sponsors:* Check out Cash App and use my code CASHAPP10 for a great deal: https://click.cash.app/ui6m/mt82fpxl #CashAppPod. Cash App is a financial services platform, not a bank. Banking services provided by Cash App’s bank partner(s). Prepaid debit cards issued by Sutton Bank, Member FDIC. See terms and conditions at https://cash.app/legal/us/en-us/card-agreement. Cash App Green, overdraft coverage, borrow, cash back offers and promotions provided by Cash App, a Block, Inc. brand. Visit http://cash.app/legal/podcast for full disclosures.* Check out Plaud AI and use my code CODESTORY for a great deal: https://plaud.aiAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy