S7 Ep. 131 HOW AIRSHIP CRM MAKES B2B MARKETING FUN WITH DAN BROOKMAN, CEO, AND SAM BROWN, CCO, OF AIRSHIP AND TOGGLE

In this podcast episode, Dan Brookman, CEO, and Sam Brown, CCO, of Airship and Toggle, discuss their journey in the hospitality industry and the evolution of their companies. They emphasise the importance of effective B2B marketing and how they approach it as a way to bring life and excitement to events and spur the industry forward. They also highlight the need for marketers to fully utilise CRM platforms like Airship to personalise and automate their marketing campaigns, driving customer behaviour and generating better ROI. They discuss the upcoming developments in their platforms, including the migration to Amazon AWS and the integration of AI, which will enhance the speed and capabilities of their systems.Overall, the episode highlights the value of leveraging technology and data in the hospitality industry to create personalised and impactful marketing campaigns, as well as the importance of collaboration and support within the industry.About Airship & ToggleAirship CRM & Toggle is a pioneering force in the realm of hospitality technology, dedicated to transforming customer engagement and loyalty through innovative solutions. With a rich history rooted in over 30 years of experience in the hospitality industry, Airship has emerged as a trailblazer in leveraging data-driven insights to drive revenue and enhance guest experiences.Founded with a vision to revolutionise the way hospitality businesses connect with their patrons, Airship offers a comprehensive suite of customer relationship management (CRM) tools and the Toggle platform, designed to empower businesses to build lasting relationships with their customers while maximising revenue opportunities.At the helm of Airship is a team of industry veterans and technology enthusiasts, led by CEO Dan Brookman, whose passion for hospitality and relentless drive for innovation have propelled the company to new heights. Supported by Chief Commercial Officer Sam Brown, Airship remains at the forefront of hospitality technology trends, continuously evolving to meet the ever-changing needs of the industry.With a client roster that includes renowned brands such as Byron, Leon, Roadchef, and The Alchemist, Airship CRM & Toggle has earned a reputation for delivering tangible results and driving meaningful impact for businesses of all sizes. From personalised marketing campaigns to seamless integration with leading EPOS providers, Airship empowers hospitality businesses to thrive in a competitive landscape.As the hospitality industry undergoes rapid digital transformation, Airship CRM & Toggle remains committed to delivering cutting-edge solutions that redefine the guest experience and unlock new opportunities for growth. With a steadfast focus on innovation, collaboration, and customer success, Airship continues to shape the future of hospitality engagement, one interaction at a time. This podcast is sponsored by NFS Hospitality.About NFS Hospitality:With over 20 years of experience solving problems for restaurateurs, NFS Hospitality truly understands your challenges as a hospitality operator.Whether you’re looking for top-notch POS & CRM systems, effective loyalty programs, the tools to execute powerful marketing campaigns, or a reliable Point of Sale system, NFS Hospitality has you covered with an end-to-end technology solution.At NFS, we know every hospitality business is unique, and that’s why we’ve walked in your shoes time and again to deliver effortless, tailored technology solutions designed for your specific needs.Our world-class technology puts the user at the heart of every transaction, ensuring a seamless and efficient experience for you, your teams, and your guests.Leading hospitality operators like BrewDog, Gaucho, and Archie’s trust NFS to provide the technology that makes their operations run smoothly across all verticals. NFS knows what it takes to help both your team and your guests have a world-class experience with our solutions.And with 24/7 support from actual humans, you can always rely on NFS day or night.Visit http://nfs-hospitality.com/supersonic to speak to the experts at NFS today. You can also download insights and guides on how to leverage technology to grow your business. Our Silver Sponsors are:Airship and Toggle:Airship is a data-driven CRM for the hospitality industry. Restaurants, bars, hotels, and pubs can use Airship to email marketing and create personal relationships with their customers.Check out https://airship.co.uk/ for more information. Saved by Robots:Saved by Robots are passionate about creating compelling brands and memorable experiences through great design, engaging storytelling and genuine authenticity.Visit Savedbyrobots.com to get in touchAbout Mark Mcc:Mark McCulloch is one of the leading food, drink and hospitality brand and marketing minds in the world. Mark has over twenty years brand, marketing, digital and social media experience holding senior and board-level positions at lastminute.com, Barclaycard, YO! Sushi and Pret A Manger. Mark co-founded multi-award-winning brand and marketing agency WE ARE Spectacular in 2012 which is still going strong today. Mark is now fulfilling his lifelong ambition to live and work by the sea in Brighton where he is a Virtual Chief Marketing Officer and Brand Strategist for the best hospitality, tech and B2B brands in the UK and beyond. Mark is also a popular thought leader, speaker and broadcaster, the highlight of which being in 2018 when Mark began podcasting and his Mark McC Supersonic Food Marketing podcast hosting guests including the greatest digital mind in the world Gary Vaynerchuk plus music legends Fatboy Slim and Alan McGee (the man who discovered rock band Oasis). Mark’s podcast has been downloaded hundreds of thousands of times and has reached the top 10 in the UK iTunes business charts and is a regular Top 100 podcast in multiple countries around the world helping educate, entertain and inspire both the marketing and business community. Mark is also the Campaign Director for Hospitality Rising which is an 'Be The Best' army style campaign for hospitality to help solve the hospitality recruitment crisis forever.For Brand & Marketing Strategy & Consulting, Non Exec Director, Speaking, Hosting and Podcast queries contact:[email protected]