The Three Questions Every Entrepreneur Needs to Hear with Sean Shannon

What if the revenue your business is missing isn't a marketing problem, and it isn't a sales problem — it's a conversation that's never happening between two teams that are supposed to be on the same side? In this episode of That Will Nevr Work, host Maurice sits down with Sean P. Shannon — Founder of Strategic Growth Design, Fractional Chief Sales Officer, and 34-year sales leadership veteran who built his entire career selling something most people said couldn't be sold: radio airtime. From rising through the ranks at iHeart, Audacy, and Cumulus Media to building iconic Atlanta brands like Q99.7 and 99x as a Senior VP and Market President, Sean has spent three decades helping hundreds of small and medium-sized businesses unlock revenue they didn't know they were sitting on. Now, Sean is on a mission to help entrepreneurs stop the silent war between their marketing and sales teams — and it starts with three questions most businesses have never thought to ask. In this episode, you'll discover: The three critical questions every marketing team must ask their sales leader — and why most never do Why the gap between what marketing says and what sales hears is costing businesses more than any ad budget Sean's Three V's pipeline diagnostic framework: Volume, Velocity, and Veracity What 34 years of selling air taught Sean about making the invisible undeniable The objection data hiding inside your sales team that is your entire content strategy Why the founder who hates selling is leaving more money on the table than any other single business decision How the Fractional CSO model is giving SMBs C-suite sales strategy at a price they can actually afford If you're building a business and your marketing and sales aren't speaking the same language — this episode is the intervention you didn't know you needed. 🔗 Connect with Sean: linkedin.com/in/sean-p-shannon | strategicgrowthdesign.com Become a supporter of this podcast: https://www.spreaker.com/podcast/that-will-nevr-work-podcast--4097623/support. #ThatWillNevrWork #SilenceTheDoubt #StartBeforeYoureReady #SkoolCommunity #WellWhyNot #The1DegreeShift The views and opinions expressed on this podcast are those of the individuals speaking and do not necessarily reflect the views of the host, Chism Group LLC, or its affiliates. This podcast is provided for educational and informational purposes only and should not be considered professional, financial, legal, medical, or other professional advice. References to products, services, businesses, or organizations do not constitute an endorsement unless specifically stated.