The No That Built the Business with Joel Miller

What if charging less for your best work is exactly what's been keeping you broke? In this episode of That Will Nevr Work, Maurice sits down with Joel Miller — co-founder of The Sky Floor, leap-day identical twin, and one of the most quietly contrarian voices in the digital agency world. Joel and his twin brother Alan have grown their two-person agency 15%+ every single year since 2008, hitting $500K+ in revenue without hiring a single junior team member, taking outside funding, or following the scale-fast playbook everyone else was running. What they did instead? They charged for outcomes, not hours. They chose partnerships over projects. And they said no to the clients, deals, and growth tactics that would have made them bigger but not better. In this conversation, Joel breaks down: Why hourly billing punishes your best work — and how to escape the trap The philosophy of staying small on purpose and why restraint is a strategy How "outcomes over deliverables" completely changes what you're selling The leap-day twin origin story and what building with a lifelong partner really takes Why strategy before execution isn't just a tagline — it's the difference between expensive wallpaper and a digital asset that actually works This one is for every creative, freelancer, and service-based entrepreneur who knows they're worth more than their hourly rate will ever show. 🌐 Website: https://www.theskyfloor.com 🔗 LinkedIn: https://www.linkedin.com/in/joelelliottmiller/ Subscribe, share, and leave a review if this episode challenged how you think about your work. Become a supporter of this podcast: https://www.spreaker.com/podcast/that-will-nevr-work-podcast--4097623/support. #ThatWillNevrWork #SilenceTheDoubt #StartBeforeYoureReady #SkoolCommunity #WellWhyNot #The1DegreeShift The views and opinions expressed on this podcast are those of the individuals speaking and do not necessarily reflect the views of the host, Chism Group LLC, or its affiliates. This podcast is provided for educational and informational purposes only and should not be considered professional, financial, legal, medical, or other professional advice. References to products, services, businesses, or organizations do not constitute an endorsement unless specifically stated.