S7E01 - Put It Between Your Knees and Squeeze: Marketing A Fad

from Under the Influence with Terry O'Reilly

This week, we explore how some of the craziest fads are marketed. We'll look at how one student's school project changed the way we sleep, why a single toy made Tyco the subject of bomb threats and how a popular piece of jewellery was inspired...by doctors.From the Thighmaster to the Pet Rock, we'll break down what makes fads so absolutely irresistible. We know you want to listen to all the ads in this show. On the off-chance you don’t, subscribe ad-free here. Hosted on Acast. See acast.com/privacy for more information.

What this episode covers

This week, we explore how some of the craziest fads are marketed. We'll look at how one student's school project changed the way we sleep, why a single toy made Tyco the subject of bomb threats and how a popular piece of jewellery was inspired...by doctors.From the Thighmaster to the Pet Rock, we'll break down what makes fads so absolutely irresistible. We know you want to listen to all the ads in this show. On the off-chance you don’t, subscribe ad-free here. Hosted on Acast. See acast.com/privacy for more information.

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S7E01 - Put It Between Your Knees and Squeeze: Marketing A Fad

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This episode is 27 minutes long.

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This episode was published on January 5, 2018.

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