EPISODE · Feb 2, 2018 · 27 MIN
S7E05 - Delicious Names: Marketing Appetite Appeal
from Under the Influence with Terry O'Reilly
This week, we explore how marketers saved certain foods from oblivion by changing…their names. Many foods you enjoy started out life with very unappetizing names. Some so off-putting, I’m willing to bet you would have never gone near them. But you probably have one or two in your fridge today…We know you want to listen to all the ads in this show. On the off-chance you don’t, subscribe ad-free here. Hosted on Acast. See acast.com/privacy for more information.
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S7E05 - Delicious Names: Marketing Appetite Appeal
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