S7E116: Episode 116: Mark Schenk - The Example-Teller
from The Common Creative Hosted by Paul Fairweather and Chris Meredith
In this week’s episode of The Common Creative, we sit down with Mark Schenk, co-founder of Anecdote, to explore why he feels business communication is broken. Interestingly, Mark suggests that the word "story" is too soft or irrelevant in a corporate environment, and flips the script arguing that simple, everyday events are the key to engaging, authentic communication. Mark shares the value of building a "story bank" , a collection of real-world examples that leaders can draw upon to illustrate points, foster connection, and communicate more effectively. By grounding events in relatable, concrete experiences, Mark demonstrates how relating events and examples becomes a natural and powerful communication process for business leaders. With over two decades of experience as a business communications practitioner, Mark has made it his mission to help organizations cut through the noise, reduce misunderstandings, and save time, energy, and money. His journey, from a career in the Royal Australian Air Force to becoming CEO of Anecdote, is packed with insights that leaders around the world can apply today. Join us as we dive into how examples and events (aka “stories”) can become a practical, everyday solution to tackling communication challenges. LINKS: Mark Schenk- Special Guests LinkedIn - https://www.linkedin.com/in/mschenk1/ Website - www.anecdote.com Paul Fairweather - Co-host https://www.paulfairweather.com Chris Meredith - Co-host https://www.chrismeredith.com.au Two Common Creatives https://www.twocommoncreatives.com/podcast
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