S7E131: Episode 131: Dr. Chloe Preece - Artistic Business

How can businesses embrace artistic processes and become more innovative? Chloe Preece works at the intersection of arts and marketing, focusing on how businesses can learn from artists' creative processes. Drawing on her observations of the way real artists work, she beats the drum for concepts such as play, experimentation, and embracing failure in fostering a creative culture within business.  Chloe is a Professor of Marketing at ESCP Business School and Academic Director of the MSc in Marketing & Creativity. Her research focuses on marketing within the arts and creative industries, exploring how the arts generate social, cultural, and economic value. She has published in top journals, co-edited Marketing the Arts (2023), and has an upcoming book, The Power of Consumer Creativity (2024). Chloe has presented her work globally and been featured in outlets like The Financial Times and Newsweek. She holds degrees from McGill University and King’s College London LINKS: Dr. Chloe Preece- Special Guest Linkedin - https://www.linkedin.com/in/dr-chloe-preece-2798246/ X -  @chloempreece Website - https://escp.eu/preece-chloe Paul Fairweather - Co-host https://www.paulfairweather.com Chris Meredith - Co-host https://www.chrismeredith.com.au Two Common Creatives https://www.twocommoncreatives.com/podcastSee omnystudio.com/listener for privacy information.