S7E3: Storytelling - the key elements of a story

You’ve done your prep. You’ve survived the science. Now it’s time to actually build a story. Hoorah! In this episode, we break down the six key ingredients every story needs — from characters and conflict to that all-important “secret weapon.” We’ll show you how to use a simple narrative arc that works for any corporate message (yes, even launching a new data management system). An episode which includes lions, Jiminy Cricket, and Gandalf.If you'd like the full storytelling structure, get in touch with [email protected] and we'll send it your way.Imogen Hitchcock and Amanda Pierce have a clear purpose: creating communications (and communicators) that spark action, drive growth, and build lasting influence. Between them, there’s not a question or crisis they haven’t faced. From the everyday “could you just…” to high-stakes challenges, they’re here to share their insights and help you thrive.They'd love your stars, favourites, and follows. Please, give them the social validation they crave ;)