S7E38 What I Learned From $20 Million in Ad Spend

In the past 12 months, I've watched more eight-figure coaches turn off their ads and close up shop than ever before. Meta's Andromeda update completely wiped them out. In this episode, I walk through five lessons from spending over $20 million on Facebook ads — including the one that 99% of coaches refuse to learn because it's not about ads at all. I break down why polished, agency-style ads are dead on Facebook (even though they work on YouTube), how Andromeda completely flipped the targeting game so your ad copy is now doing the job that interest stacking used to do, and why you need 50 ads running, not five. I also get into why most "ad problems" are actually offer problems in disguise — and a simple test you can run right now to find out if yours is one of them. If your cost per booked call keeps climbing and you've been blaming the algorithm, this episode will show you what's actually broken. "The ad sells the click. The offer sells everything else." 🔗 Full video on YouTube: https://youtu.be/bUGb7EEHtpo 🔗 Book a free strategy call: https://www.clientsondemand.com/apply