PODCAST · business
Clients on Demand
by Russ Ruffino
Clients on Demand with Russ Ruffino teaches coaches, service providers, and thought-leaders how to attract the right clients, at the right price, anytime they want. We're here to answer one question: "How can you build a sustainable business that changes the world AND gets results for clients…without sacrificing your freedom?" If you want to know the answer, subscribe to our podcast and we'll see you there.
Episodes
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S7E42 Will AI Replace Coaches?
AI is not going to replace coaches. AI is going to replace shitty coaches. And the coaches who understand what's happening right now are about to have the best years of their lives. In this episode, I break down exactly which coaches are about to get wiped off the map, which marketing channels…
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S7E41 The ULTIMATE Sales Call Opening Script for Coaches
If you're not enrolling at least 25-50% of people into your high-ticket programs on the very first conversation, the problem probably isn't objection handling. The sale is won or lost in the first 10 minutes — sometimes even in the 10 minutes before the call starts. In this episode, I give you…
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S7E40 How I Turned AI Into My $40,000/Month Sales Director
I used to pay my sales directors $40,000 to $100,000 a month to run my sales teams. Now that position doesn't exist. Claude is my sales director — and it does the job better than any human ever could. In this episode, I walk through the exact four-step system and give you everything for free: the...
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S7E39 How to Keep Coaching Clients Who Stay for Years (Not Months)
Everyone's focused on how to get more clients. Almost nobody's talking about how to make more money from the clients you already have. Some of my clients have paid me over $100,000. A few have crossed $500,000. The record is somewhere around $850,000 from a single person. None of them wrote a…
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S7E38 I Tested 50 AI Tools for High Ticket Coaches — These 5 Actually Work
We tested over 50 AI tools in my business in the last 6 months. We went a little nuts. Only five actually proved useful. In this episode, I show you which five made the cut and how we use them every day to run a $100M coaching company. I walk through why ChatGPT has been hot garbage for…
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S7E46 How to Increase Show Rates: The System That Gets Sales Calls to Show Up
After doing over 100,000 sales calls, the biggest pain by far is no-shows. You work hard, run ads, get the call booked — and they flake. In this episode, I walk through the exact system we've used to maintain a 70-75% show rate consistently for 13 years. And I'll tell you right now — more…
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S7E45 The High-Ticket Coaching Advice Everyone Follows Is Keeping You Stuck - Do This in 2026
Everyone in the coaching space is lying to you. Four lies in particular — and if you believe them, it's game over for your business. In this episode, I bust all four and tell you the truth about how to actually scale. I talk to people every day with a million followers who are dead broke. I also...
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S7E45 Inside a Boring 1M/Month Sales Funnel (for Coaches)
Today I'm taking you inside the boring sales funnel that took my company past a million dollars a month and well into nine figures in cash collected. I'm mapping the whole thing out piece by piece. And I'll warn you — the most shocking thing about this machine is how boring and simple it really…
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S7E44 How to Reactivate a Dead Email List (For Coaches)
Today I'm showing you how to take an email list that's been sitting dead for months — even years — and bring it back to life this week. Three plays, in exact order. The first one is nine words long. The third one doesn't use email at all. If you've been in business for any length of time, you're...
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S7E43 If You're Stuck Below 1M per Month in Your Coaching Business It's One of These 4 Things
If your business is stuck below a million dollars a month — whether you're at 10K, 100K, or 700K — the reason is one of four things. In this episode, I walk through all four bottlenecks and how to figure out which one is keeping you stuck. I break down why most offer problems get misdiagnosed as…
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S7E42 How I Trained an AI to Write Exactly Like Me
I've got Claude writing copy so good it puts 99% of human copywriters to shame. And I say that as someone whose copy has generated over $100 million. In this episode, I show you exactly how I did it — and I give you the exact prompt I use to take AI output from generic slop to better than most...
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S7E41 How to Get High-Ticket Clients Without Ads, Social Media, or Email List
Today I'm giving you the exact launch plan we give our clients to enroll their next 5 to 10 high-ticket clients without spending a dime on advertising. No email list, no big following, no ad budget required. Just a clear offer and the guts to pick up the phone. I walk through the two lists you…
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S7E40 These 2 Emails Have Made Me Millions (Yours to Swipe)
Today I'm giving you the two emails that have made my company millions of dollars — word for word — so you can send them to your list this week. One reconnects a cold list and starts real conversations. The other one drives booked calls using a three-sentence email and a Google Doc that most…
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S7E39 How I Use AI to Run a $100M Online Coaching Company in 20 Hours a Week
I run a $100 million company in about 20 hours a week. I just got back from a few weeks in Europe with my family where I worked a fraction of that and the business kept going. In this episode, I walk through the four things we teach every expert we work with — and the third one is the one that...
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S7E38 What I Learned From $20 Million in Ad Spend
In the past 12 months, I've watched more eight-figure coaches turn off their ads and close up shop than ever before. Meta's Andromeda update completely wiped them out. In this episode, I walk through five lessons from spending over $20 million on Facebook ads — including the one that 99% of…
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S7E37 Getting Coaching Clients is Hard... Without THIS
If you're a coach or expert, you probably think your biggest problem is client attraction. It's not. You have a trust problem. And you're leaking trust in three specific places in your funnel every single day. In this episode, I name all three, and show you exactly how to fix each one — including...
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S7E36 $100M of Service Business Knowledge in Just 20 Minutes
A lot of coaches are about to get wiped out by AI — and most of them don't even see it coming. But here's what they're missing: AI is about to make the right coaches rich and put the wrong coaches out of business. In this episode, I break down exactly how I'd build a $100M coaching company…
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S7E35 99% Of Service Businesses Will Fail… But THIS One Always Wins
99% of coaching businesses are going to fail this year. Not because the people running them aren't smart — most of them are more skilled than the ones crushing it. They're going to fail for one reason: structure. In this episode, I break down what the 1% are doing differently and why your...
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S7E34 The Psychology Of Dream Service Clients (It's a Formula)
Your nightmare clients — the ones who drain your energy, question your pricing, and don't do the work — you created them. And I can prove it. After $100M in high-ticket sales and 6,000 clients, I've discovered that the clients who show up in your world aren't random. They're a mirror. In this...
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S7E33 Less Content, More Clients
Every marketing guru is telling you to post more content, be on five platforms, go live every day. I'm telling you the opposite. After $100M+ in high-ticket sales and 6,000 clients, I can tell you most of the content you're creating is actually keeping you broke. In this episode, I break down why...
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S7E32 Why the Simplest Business Model I've Ever Built Made Over $100 Million
Every year I watch coaches blow $50K-$100K chasing the latest funnel, the latest platform, the latest guru's secret strategy. And every year the system that actually made me over $100 million stays basically the same. Six steps. Stupid boring. In this episode, I walk through the whole thing....
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S7E31 Every Way I use AI In Just 22 Minutes
90% of people using AI right now are buying a Ferrari and driving it to the mailbox. They type "write me an Instagram caption" and they're shocked when it sounds like a robot. I've had copy I've written generate over a billion dollars in sales — and I'm telling you, I've got Claude writing copy...
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S7E30 How I'd Build a $5M Health Practice From Scratch (If All I Had Was a Clinical Credential)
Right now, people with zero clinical training and a weekend certification are charging $10,000 for wellness protocols they got from ChatGPT — and making millions. Meanwhile, the chiropractors, functional medicine doctors, naturopaths, and nutritionists who actually know how the human body works…
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S7E29 THIS Sales Script Made Me $100M+ (Steal It)
Most people are tanking their sales calls before they even open their mouth. They think the problem is their script — it's not. It's their frame. In this episode, I break down the Doctor Frame — the exact framework behind over $100 million in high-ticket enrollments — and walk through all seven...
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S7E28 If Your Meta Ads Are Burning Money, Here's How To Fix It
What if I told you Facebook is secretly classifying your business right now — and based on that classification, they're deciding whether your ads get the red carpet or get buried? I went into our ads manager source code and found proof. In this episode, I break down Meta's hidden trust rating...
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S7E27 If I Woke Up as a Teacher — How I'd Make $5M/Year (Step By Step)
If you're a teacher, educator, or academic professional, you have one of the most marketable skills on the planet — and right now it's probably going to waste. You can take impossibly complex material and make it land inside the head of a 16-year-old who'd rather be anywhere else. Wall Street…
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S7E26 How I'd Build a $5M Business as a Therapist
If you're a therapist, you're probably brilliant at what you do, you care deeply about your clients, and you're exhausted — seeing 25-30 clients a week at $150/hour, fighting insurance companies, doing notes at midnight. In this episode, I break down exactly how I'd build a $5 million practice as…
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S7E25 The Real Reason Coaches With Mediocre Funnels Scale to 100KMonth
I've watched coaches with perfect funnels stay stuck for years. And I've watched coaches with ugly funnels, basic landing pages, and iPhone videos get to $100K/month in 90 days. The difference isn't strategy. It's power — the internal certainty you bring to every conversation. When I stopped…
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S7E24 The Sales Call Mistake Thats Costing You 100K Per Month
If your sales calls aren't converting, it's probably not your price, your leads, or your offer. It's that you're teaching on the call. I used to make this exact mistake — I'd spend 40 minutes giving free consulting, the prospect would say "this is amazing, let me think about it," and I'd lose the...
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S7E23 How I Would Do 5M in 12 Months If I Started From Scratch
If I lost everything and had to do $5 million in 12 months starting from scratch — no list, no reputation, no brand — this is exactly what I'd do. Not what I did years ago when the market was different. What I'd do right now in 2026, knowing everything I know after nine figures in high-ticket...
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S7E22 The Secret to Clients Who Pay 100K, 300K and even 500K
Most coaches are grinding for every $5,000 sale. Meanwhile, our top client has invested over $852,000 with us — and they didn't do it all at once. They joined, got results, stayed, upgraded, and kept investing year after year. In this episode, I break down exactly how to build a business where…
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S7E21 How I Run a 100M Business in 4 Hours a Day While Most CEOs Work 80
The most important work I do every day — the work that built a $100M company — takes about four hours. Not 12, not 16. Four. In this episode, I break down the exact operating system I use to collapse time, why most productivity advice is garbage, and the two things I focus on every single day…
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S7E20 Why Your Ads Aren't the Problem (The Trust Funnel That Turns Strangers Into $10K Clients in 24 Hrs)
I've spent over $15M on high-ticket ads since 2013. And I can tell you — if your ads aren't converting, it's not your CPMs, your CTR, or the algorithm. It's your message. In this episode, I break down the "Trust Funnel" — the same system behind nine figures in sales — and why trust is the only...
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S7E19 Million Dollar Mindset Coach Reveals The One Belief Sabotaging Your Success | Wendy Paquette
Here's what I know: You can have the best marketing strategy, the best sales process, and the best offer in the world - but if you're running limiting programs in your subconscious, you're going to stay stuck. I've experienced this firsthand, which is why I'm such a big believer in the work that...
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S7E18 Why Your Manifestation Isn't Working (And the 8-Minute Drawing Fix) with Colette Baron-Reid
I've sold over $100 million in high-ticket coaching, but what Colette Baron-Reid taught me about manifestation completely shifted my perspective. In this interview, we dive deep about her revolutionary "Art of Manifesting" method. Here's what we covered: ✅ Why I felt like I was already good at…
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S7E17 From $20 Sessions to $10K Programs: Joseph Clough's Coaching Transformation
In this episode, I sit down with one of my all-time favorite clients, Joseph Clough. You may know him from his wildly successful hypnotherapy app with more than 3,000 audio sessions… but what most people don't realize is that Joseph struggled for years to build the business side of his coaching.…
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S7E16 From $0 to Millions: The Hunter-Gatherer Money Experiment That Changed Everything | Jesse Elder
In this episode, I sit down with my good friend Jesse Elder for one of the most raw, unfiltered, and important conversations I've had in a long time. So many brilliant coaches struggle to build a profitable business—not because they lack skill or heart, but because the game has changed. And most...
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S7E15 How to Price Priceless Outcomes: Building a Christian Speaking Business That Actually Pays | Robyn Dykstra
What happens when a full-time Christian speaker realizes she's been called to train others to do what she does? Robyn Dykstra transformed from traveling speaker to business owner, creating Christian Speakers Boot Camp—a program that trains women to write powerful signature talks, market to event...
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S7E14 The Truth About High-Ticket Coaching in 2025 with Gulliver Giles and Leesa Cosgrove
You know what I love about real entrepreneurs? They don't make noise - they make moves. Meet Gulliver Giles and Leesa Cosgrove. While most people were still figuring out their business model, these two were building something extraordinary. And they just shared their entire $100M playbook with…
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S7E13 From Political Door-Knocker to Successful Online Coach: Michelle's Unconventional Journey
Michelle Coyle went from being a broke MBA graduate in 2009 (thanks, recession) to building a multiple-seven-figure coaching business - and her path was anything but typical. Starting as a political field organizer (talk about rejection training!), Michelle eventually found her way to business...
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S7E12 The Sales Funnel Generating 13x ROI (While Everyone Else Struggles)
Today I'm going to share something that completely surprised me. We tested a funnel that generated $13 for every $1 we spent on ads - but here's the thing, it goes against everything most coaches think they know about webinars. In this episode, I break down exactly what we did and why I think it...
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S7E11 From Struggling to Thriving Coach | Iddo Tal's Journey to Consistent $5K+ Clients
Meet Iddo Tal – a coach who went from struggling to enroll clients to consistently signing $5K+ premium clients with confidence. Look, I get it. You're probably grinding it out for pennies on the dollar while watching other coaches land those big-ticket clients. Iddo was EXACTLY where you are…
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S7E10 Busting the Biggest Myths in High Ticket Client Attraction
How did my company, Clients on Demand, generate over $100 million in high-ticket coaching sales? It all comes down to one powerful, 30-minute presentation. In this episode, I'm breaking down the exact structure of the masterclass that does all the heavy lifting for our client attraction. This…
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S7E9 How This Real Estate Coach Cut His Cost Per Lead by 90%
What's the fastest way to hit your goals in business? My client, Vincent Holthouse, will tell you it's not trial and error. It's not grinding away for years hoping something clicks. It's simple: find the people who already have the results you want—and model what works. In this 30-minute episode,...
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S7E8 From Bartender to 9 Figures: The Only 20 Books That Actually Matter
Most entrepreneurs fail not because they lack business knowledge, but because they're psychologically unprepared for the journey. Trust me, I learned this the hard way. After building my $100 million coaching company, I'm sharing the 20 books that provided the mental framework for my success. Out...
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S7E7 How This Teacher Went From Googling 'Freelance Work' to Enrolling 40+ Clients Monthly
What if your greatest professional skill is one you don't even recognize? Dr. Becky Troy had a life-changing ability to help children with dyslexia but didn't see it as a business—until she had to. In this 30-minute episode, you'll hear Becky's incredible story of going from a full-time teacher…
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S7E6 If I Had to Start From Scratch: My Blueprint for a Million-Dollar Coaching Business in 12 Months
In this episode, I'm giving you the exact blueprint for what I'd do to build a multi-million dollar coaching business from scratch in 12 months. I'll explain how my high-ticket model has generated over nine figures in sales and why charging premium prices gets you better, more committed clients....
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S7E5 How Alexei Built a Thriving Trading Coach Business (3-Tier High-Ticket Model Revealed)
Apply to Work With Russ Ruffino & Clients on Demand 👉 https://www.clientsondemand.com/apply See Real Client Results & Success Stories 👉 https://www.trustpilot.com/review/clientsondemand.com https://www.youtube.com/@UCuxPtZqqPQEiBLR_vXJlz5g In this interview, our client Alexei breaks down his...
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S7E4 High-Ticket Coaching Strategies: Building Long-Term Client Relationships
In this episode, I'm pulling back the curtain on exactly how we've generated over nine figures in high-ticket coaching sales by getting clients to invest $300K, $500K, even $800K with us over the course of our relationship. I'll break down the lifetime value (LTV) strategy that changed everything...
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S7E3 Why Top Performers Trust Ezra Dewolfe to Help Them Navigate ADHD in Business
👉 Apply to work with us: clientsondemand.com/apply Meet Ezra Dewolfe - one of the leading experts helping ADHD business owners turn their challenges into competitive advantages. As someone with ADHD himself, Ezra understands exactly what ADHD entrepreneurs face: the overwhelm, the inconsistent...
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ABOUT THIS SHOW
Clients on Demand with Russ Ruffino teaches coaches, service providers, and thought-leaders how to attract the right clients, at the right price, anytime they want. We're here to answer one question: "How can you build a sustainable business that changes the world AND gets results for clients…without sacrificing your freedom?" If you want to know the answer, subscribe to our podcast and we'll see you there.
HOSTED BY
Russ Ruffino
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Frequently Asked Questions
How many episodes does Clients on Demand have?
Clients on Demand currently has 341 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Clients on Demand about?
Clients on Demand with Russ Ruffino teaches coaches, service providers, and thought-leaders how to attract the right clients, at the right price, anytime they want. We're here to answer one question: "How can you build a sustainable business that changes the world AND gets results for...
How often does Clients on Demand release new episodes?
Clients on Demand publishes regularly with 341 episodes available. Check the episode list for the typical release schedule.
Where can I listen to Clients on Demand?
You can listen to Clients on Demand on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Clients on Demand?
Clients on Demand is created and hosted by Russ Ruffino.
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