S8 Ep8: Midweek Takeaway with John Regan, CEO of Electric Guitar PLC #ELEG

Phil Carroll and Kevin Hornsby are joined by John Regan, CEO, of Electric Guitar after the company recent listed on London's AIM via a reverse takeover of 3radical Limited. This strategic move comes at a time when the marketing industry faces significant shifts due to privacy laws, the rise of AI, and evolving consumer expectations for personalisation. 3radical's innovative Software as a Service platform, Voco, fits into Electric Guitar’s vision. Voco is designed to engage customers directly through interactive digital experiences, allowing companies to gather first-party data essential for tailored marketing and enhanced customer experiences. We’ll explore how this integration aligns with their broader strategy to leverage disruptions in the marketing landscape and drive future growth through further acquisitions.Disclaimer & Declaration of InterestThe information, investment views, and recommendations in this podcast are provided for general information purposes only. Nothing in this podcast should be construed as a solicitation to buy or sell any financial product relating to any companies under discussion or to engage in or refrain from doing so or engaging in any other transaction. Any opinions or comments are made to the best of the knowledge and belief of the commentator but no responsibility is accepted for actions based on such opinions or comments. The commentators may or may not hold investments in the companies under discussion.