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S8E178: Episode 178: Dr Ken Hudson - Creative Switch episode artwork

Nov 14, 2025 30 min

S8E178: Episode 178: Dr Ken Hudson - Creative Switch

from The Common Creative Hosted by Paul Fairweather and Chris Meredith

In this episode, Chris and Paul chat with Dr Ken Hudson, speaker, author and organisational creativity expert. Ken shares how his journey from senior marketing roles at American Express, Citibank and Dunlop Slazenger led him into the world of creativity, innovation and his signature approach: switch thinking. They explore why leaders often struggle with creativity, how different brain networks shape our thinking, and simple, practical ways teams can switch modes to spark fresh ideas. Ken also reflects on his academic work including a PhD in Organisational Creativity, his three internationally released books, and his teaching and course design across UTS, AIM, the Marketing Institute of Singapore and the China Institute of Innovation. A fast, insightful conversation about thinking differently and making creativity accessible to everyone. Dr Ken Hudson- Special Guest LinkedIn - https://www.linkedin.com/in/mykeldixon/ Website: drkenhudson.com | switchthinking.net Paul Fairweather - Co-host https://www.paulfairweather.com/ Chris Meredith - Co-host https://www.chrismeredith.com.au

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S8E178: Episode 178: Dr Ken Hudson - Creative Switch

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