S9-Ep17: When Tragedy Informs Responsible Leadership: The C-Suite Journey of Pernod Ricard’s CEO

Guest: Ann Mukherjee Ann Mukherjee’s life is one of complete inspiration, both personally and professionally. Her mother was killed by a drunk driver when Ann was just 14; as an adult, she endured alcohol related violence.   Yet today, she leads the second largest wine and spirits company in the world. Far from a contradiction, it’s a calling – one which sees not just customers and ROI, but caring and ROR (Return on Responsibility). The two are intertwined; even as Pernod Ricard promotes safe, responsible drinking, their profits have soared.   Here's what Ann and host Maureen Metcalf cover: The changing role of leaders, especially CEOs; How Ann sees her work at Pernod Ricard not as a job, but as a calling; and The important role of mentors for career success.   Other episodes you'll enjoy: Leading with Care and Purpose with Raj Sisodia & Sudhanshu Palsule Leading with Care in a Tough World with Bob DeKoch & Phil Clampitt Career Sponsorship with Ricky Robinson & Keith Powell   For daily wisdom from our guests, be sure to follow us on LinkedIn. We’re on Facebook, Instagram, Mastodon and Twitter, too! RESOURCES:   You can learn more about Ann’s company, Pernod Ricard, at https://www.pernod-ricard.com/en. The organizations Ann mentioned include The Foundation for Advancing Alcohol Responsibility (https://www.responsibility.org) and Women of the Vine & Spirits (https://www.womenofthevine.com/cpages/home).   Our host, Maureen Metcalf, posts a newsletter every week on LinkedIn. You can subscribe here.  She’s also written several award-winning books on leadership development. You can peruse and purchase them here.  Books we’re reading for fun or personal development right now include: The Parable of the Sower by Octavia Butler The Left Hand of Darkness by Ursula K. LeGuin Snow White & the Seven Robots by Louise Simonson & Jimena Sanchez   -----------------------   OUR PODCAST TEAM:   Host & Executive Producer: Maureen Metcalf Editor & Producer: Dan Mushalko Video & Graphics Editor: Devon Mushalko A toast to our podcast support team: Luigi Morelli, Jenna Reik, & Connor Carson CONNECT WITH US:  Facebook: facebook.com/Innovativeleadership  YouTube: @InnovatingLeadership  Twitter: @IL_Institute  Mastodon: @InnoLeader  LinkedIn: https://bit.ly/ILI-LinkedIn2  Instagram: @innovativeleader  Website: InnovativeLeadershipInstitute.com  Loved this episode? Leave us a review and rating!  -----------------------   About Our Guest:   Ann Mukherjee joined PRNA (Pernod Ricard) as CEO in December 2019. An industry outsider and woman of color, Ann is focused on delivering both ROI and ROR (return on responsibility). She’s advanced the business through ambiguity, driving a transformation rooted in the science of predictable consumer demand and guiding PRNA to record-breaking profits in 2021. Ann has launched award-winning brand campaigns and initiatives around consent, voting and hate speech. Ann has been recognized by Forbes 2022 ‘50 over 50’; Forbes’ Top 50 Most Influential CMOs; ADCOLOR’s Legend Award; and was inducted into the American Marketing Association’s Marketing Hall of Fame.