S9E09 - Search Parties: The Relentless Hunt For New Customers

from Under the Influence with Terry O'Reilly

This week, we explore the surprising ideas companies use to attract new customers. Like “Finger Lickin’ Good” nail polish from KFC. Or NASCAR’s partnership with Harlequin romance novels. The search for new customers is endless. And the resulting marketing is endlessly fascinating. We know you want to listen to all the ads in this show. On the off-chance you don’t, subscribe ad-free here. Hosted on Acast. See acast.com/privacy for more information.

What this episode covers

This week, we explore the surprising ideas companies use to attract new customers. Like “Finger Lickin’ Good” nail polish from KFC. Or NASCAR’s partnership with Harlequin romance novels. The search for new customers is endless. And the resulting marketing is endlessly fascinating. We know you want to listen to all the ads in this show. On the off-chance you don’t, subscribe ad-free here. Hosted on Acast. See acast.com/privacy for more information.

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S9E09 - Search Parties: The Relentless Hunt For New Customers

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This episode is 27 minutes long.

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This episode was published on February 27, 2020.

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