SA Payments Behind the Fifa Passion

from Kaya Biz · host Gugulethu Mfuphi

Visa’s data reveals how FIFA World Cup 2026™ shifted SA spending — from a 72% surge in sports recreation to 76% spikes in live screening ahead of Bafana’s Round of 32 match. Zeyad Davids, Vice President, Head of Marketing Services, Central Europe, Middle East & Africa at Visa explains how digital payments enable connected commerce during major sporting moments — and what businesses can learn from the data. www.kaya959.co.za · Kaya FM

Episode metadata supplied by the publisher feed · Published Jul 30, 2026

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SA Payments Behind the Fifa Passion

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