Så ska hajpade Bubs erövra USA

I veckans avsnitt: ✔ Joanna Mossberg, kommunikationschef på Orkla Snacks, berättar om satsningen på att ta det hajpade svenska godismärket Bubs till USA. ✔ Så påverkar Swedish Candy-trenden förutsättningarna. ✔ Marknadsföringsstrategin för att sätta varumärket på kartan. Medverkande: Amanda Törner och Joanna Mossberg. 

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This episode was published on October 17, 2025.

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