Saagar Mehta, Co-founder at Northlane, shares his insights on how CFOs can influence pricing strategy

In our discussion with Saagar Mehta we share the key principles of pricing. And introduce CFOs into the most important concepts and approachesto optimize pricing, aligning it with commercial goals and target segments.We discuss approaches to Packaging structure, Price model, and Price levels as key levers to optimize both Sales Velocity (Land) and Net Revenue Retention (Expand). And share how a CFO can work in partnership with other stakeholders on this kind of important project