Saalt, A Reusable Revolution with Founder Cherie Hoeger

Cherie’s vision is universal access to cleaner, sustainable period care, and she is helping to create a world in which that is possible. A fierce advocate for blending for-profit and nonprofit models, she embraces the B Corp standard as the future of corporate responsibility. Saalt, a certified B Corp and women’s period care brand, allocates 2% of revenue to donate improved period care, impacting areas of the world in greatest need. Since its 2018 launch, Saalt has donated 60,000+ period cups and underwear across 50 countries, empowering underprivileged women and girls to confidently manage their periods, stay in school, and break the cycle of poverty. Prior to Saalt, Cherie, an entrepreneur with a 15-year publication background, co-authored nine editions of collegiate textbooks on fitness and wellness. A mother of five daughters (and one son), she envisions a world where menstruation is not a barrier, and gender parity ensures equal opportunities for all to pursue their dreams.In this episode, Cherie also discusses:What Period poverty is and what Saalt is doing to end itOffering childcare in the office and supporting parentsWhy absorbent underwear will be the new everyday underwearThe importance of giving through health, education and sustainabilityWe hope you enjoy this episode and gain valuable insights into Cherie’s journey and the growth of Saalt. Don't forget to subscribe to the Glam & Grow podcast for more in depth conversations with the most incredible brands, founders, and more.Be sure to check out Saalt at www.saalt.com and on Instagram at @saaltcoThis episode is sponsored by Shopify.Shopify POS is your command center for your retail store. From accepting payments to managing inventory, Shopify has EVERYTHING you need to sell in-person. Sign up for a one-dollar-per-month trial period at www.shopify.com/glamThis episode is brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified brands recapture 7+ figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co