SaaS Pricing Strategy: How to Stop Leaving Money on the Table With Roee Hartuv

Pricing and packaging is the single most important growth lever in your business, and the one most leaders are afraid to touch. In this episode of Revenue Problem Solvers, I sit down with Roee Hartuv, Senior Pricing Advisor at WillingnessToPay.com, who has spent two decades seeing how growth breaks when pricing doesn't reflect the value companies actually deliver.The conversation covers everything:- Why no one owns pricing until it's too late - How to move from seat-based to usage-based models without disrupting your business - The right way to validate a price increase with your most important customers - Why packaging is more important than the number itself.If you know you're leaving money on the table but don't know how to fix it; this episode is your starting point.KEY INSIGHTS:- Pricing touches every team: Product, Finance, Sales, CS, Ops. That's why it's so hard- Most companies revisit pricing every 3–5 years. It should be every product cycle.- Price the customer, not the product. The willingness to pay varies by segment- Packaging is more important than the price point- The validation process: internal → trusted customers → field test → roll out- OpenAI changed their pricing 10 times in 12 months. If they're iterating, you should be too.Guest: Roee Hartuv | LinkedIn: linkedin.com/in/roeehartuv | willingnesstopay.comSponsor: Virtual Causeway. Creating demand positioning for B2B revenue teams. virtualcauseway.com#SaaS #PricingStrategy #B2BRevenue #RevenueProblemSolversPodcast #GoToMarket