SaaS Shift: The End of Growth at All Cost

Is growth at all cost dead? Our guest for this episode certainly thinks so. In this insightful episode, Jacco van der Kooij, founder of Winning by Design, shares how companies can achieve lasting success by prioritizing intelligent, scalable growth strategies that lead to recurring impact.Discover the essential metrics for targeting customers effectively, the shift from doing more to doing better, and why the asymmetry of knowledge now favors the buyer. Jacco’s insights will empower you to elevate your sales strategies and achieve sustainable growth with precision and impact.In this episode, you’ll learn:The importance of moving away from the "growth at all costs" mentality and instead focusing on creating recurring impact for customers.How success comes from measuring what works, targeting customers more effectively, and prioritizing impactful actions over sheer volume.How advancing AI shifts knowledge power to buyers, requiring sales professionals to adapt by refining strategies, offering value-driven interactions, and using AI to meet the evolving needs of informed customers.Jump into the conversation:08:53 How impact drives recurring revenue. 13:55 Adapting to evolving SaaS products and sales strategies.17:56 How AI impacts the SDR role. 20:49 Founders and CEOs have been ignoring revenue growth warnings.24:16 Why job security depends on adaptability.