SaaS Spezis - Episode 9: feat. Michal Pecanek - 4 Years at Ahrefs, Now Freelance: What Actually Works in B2B SEO

Our first English episode features Michal Pecanek, former content manager at Ahrefs and now freelance SEO consultant working with B2B SaaS companies across Europe. Michal spent four years shaping the Ahrefs blog, one of the most respected SEO resources on the internet. He shares what he learned about creating content that performs, including the business potential framework Ahrefs uses to prioritize topics. We dig into his failed attempt to create a Wikipedia page for Ahrefs (spoiler: Wikipedia really hates SEOs), why he's telling clients to skip top-of-funnel content entirely, and how he vibe-coded his own internal linking tool that outperforms everything on the market. The conversation covers practical ground: how to build comparison pages that actually convert, why most SaaS companies have broken navigation their crawlers can't see, and the messy reality of attribution when organic traffic is declining across the board. Michal's take on marketing careers in 2026? Get technical. The creativity can be supplemented by AI. The technical skills remove barriers. We wrap with his honest advice on navigating uncertain times: sometimes you just have to trust your gut. #SEO #AISearch #GEO #B2BSaaS #ContentMarketing Connect with Michal on Linkedin   Über die SaaS Spezis ”Die SaaS Spezis” ist der Podcast für alle, die sich für SaaS, SaaS-Marketing und Technologie begeistern. Lukas Mehnert (ex-CMO Smartlook), ein erfahrener B2B SaaS-Marketingexperte und CMO Sparring Partner, der europäischen Unternehmen hilft, ihr Marketing zu skalieren, und Thomas Peham, ex-VP Marketing bei Storyblok und Co-Founder von Otterly.AI, teilen in entspannter Atmosphäre ihre Erfahrungen, diskutieren aktuelle Trends und geben praxisnahe Tipps. Ob Marketingstrategien, technologische Innovationen oder persönliche Einblicke – hier kommen spannende Themen auf den Tisch.