SaaStr 017: Why Fellow Founders Make The Best Advisors & A Transparent Pricing Model Is Fundamental with Laura Behrens Wu, Co-Founder & CEO @ Shippo

Joining us today on The Official Saastr Podcast is LauraBehrens Wu, Laura is the Founder & CEO @ Shippo, the API anddashboard for all your shipping needs. They have raised from the likes of SoftTech,500Startups, SLow Ventures and many more incredible investors. Intoday's show with Laura we discuss: Whatare API’s and what do they allow us to do?WithAPI’s developer adoption is crucial, what has worked for Laura interms of finding developers, onboarding them and ensuring developerretention?Howmuch of a role does content marketing and education play in acomplex product and tech stack, like Shippo? What strategies havebeen the most successful in educating potentialclients?Whydoes Laura believe transparent pricing is so fundamental? How doesLaura harness the freemium model while attempting to onboard largecorporate clientsWhatdo the next 20 years hold for Shippo? What will it take to reachthe milestones? In a round we call the60 Second Saastr,we also hear:Mostchallenging element of building Shippo?Biggest advice to SMB’s on shippingoptions?Thefundraising process: What was it like? If you would like to find outmore about the show and the guests presented you can follow us onTwitter here:JasonLemkinHarry StebbingsSaastrLaura Behrens Wu This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cloud.substack.com