SaaStr 018: The Benefits Of Account Based Marketing & The Biggest Takeaways From Co-Founding Marketo with Jon Miller @ Engagio

Delighted to welcome Jon Miller to The Official SaastrPodcast today. John is the Founder & CEO @ Engagio, the all inone account based marketing platform that allows you to accelerateyour move to account based marketing, streamline account basedreporting and analytics and map salesforce leads to targetaccounts. Prior to Engagio, Jon was the Co-Founder and CMO atrocketship, Marketo. Intoday's show with Jon we discuss:Whatreally is account based marketing and how does it differ to otherforms of marketing?Whatwere Jon’s biggest takeaways from co-founding Marketo and watch itscale into hyper-growth mode?Howcan startups determine whether account based marketing is the rightmarketing solution for them? How can startups accelerate theprocess of moving to account based marketing?Howcan startups communicate with their ideal customers in a nongimmicky, personalised fashion? What can be done to show personaland effective touches?Towhat extent does account based market intersect with account basedsales development? How much of a role will this integration play inthe future? In a round we call the60 Second Saastr,we also hear:Themost effective ABM channels?Thebiggest mistakes startups make in ABM?Thehardest element of growing Engagio from scratch? If you would like to find outmore about the show and the guests presented you can follow us onTwitter here:JasonLemkinHarry StebbingsSaastrJon Miller This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cloud.substack.com